Quantitative Research
"This is quantitative target group research as we need it: professional, compact and concise. It comes with feedback and conclusions for the customised development of one's own work."
Sigi Kämmerer
Spokesperson and Head of Communications Management Salzburg AG
We systematically collect data in the following areas:
Customer satisfaction
Visitor satisfaction
Employee satisfaction
Customer Insights
U&A – Usage&Attitude
Target group segmentation
Customer potential
Mystery Shopping
Customer churn and change analysis
Brand Research
Image analysis
Potential analysis
Brand positioning
Product Research
Product test
Sensory test
Concept testing
Usability analysis
Our methods include:
CATI – Computer-Aided Telephone Interviewing
CAPI/CL – Computer-Aided Personal Interviewing in Central Location
CAWI – Computer-Aided Web Interviewing
ONL – Online Interviews
Our target groups:
Target group survey
Trade fair survey
Opinion Leaders
B2B
Our interviewers:
We employ about 300 interviewers in all of Austria. We emphasise ongoing training and extensive personal briefings at the beginning of each study. We take care to put teams together on a project basis. We proudly rely on bilingual colleagues to also reach audiences with a migration background.
For questions about our quantitative work, please contact michaela.krenner@consent-research.com or gabriele.scharinger@consent-research.com